Day 1
8.00
Registration
9.00
Speed Networking Session
Adrena Chia, Conference Research Director, Informa Telecoms & Media (ITM) Asia
Combined Opening Plenary Keynotes
9.15
Chairman’s Opening Remarks
Alan Quayle, CEO, Alan Quayle Business & Service Development
9.20
Opening Keynote Address - The Adoption of Infocomm Technologies & Mobile Applications towards an Enriched Lifestyle of Work & Play
Executive Senior Representative, Telenor Group*
9.45
Operator Evolution towards a Smart Pipe : Purpose & Potential of WAC
- What can the initiative enable operators to achieve – will it reduce churn/increase ARPU/increase market share, etc?
- What revenues can operators expect to generate from launching their WAC storefront?
- Why have previous operator owned application stores struggled?
- How will WAC make a difference?
- What does the future hold?
Senior Representative, WAC
10.15
Fireside Chat : Overcoming the Impact of New Disruptive Voice & Messaging Services on Mobile Operator Revenues
- What’s App, an IP-based instant messaging service
- BlackBerry’s BBM has now gone mass market among BlackBerry users
- Facebook as a ubiquitous smartphone application which people use as an alternative to messaging
- Apple iMessage.
- Mobile VoIP services such as Viber
- Skype usage on mobile - both as pure voice and video telephony
- How has the rapid growth of the above services impacted the mobile operator business model?
- Are OTT players – threat or opportunity?
- How to overcome by transforming business models and stay competitive to subscribers?
Moderator
Alan Quayle, CEO, Alan Quayle Business & Service Development
Panelists
James R. Sullivan, Telecom, Internet, and New Media Strategist, JP Morgan
Rajagopal Sunder, Head, Multimedia Services for 2G & 3G Networks & New Biz Initiatives, PT Bakrie
Dr.Ampai Pornprasertsakul, Deputy Director, Service Support Systems, True Internet
10.45
Morning Refreshments cum Exhibition Visit
Chairman’s Remarks
Alan Quayle, CEO, Alan Quayle Business & Service Development
11.15
The Role of Cloud Computing in Enabling New Business Models for VAS Delivery
Teguh Prasetya, CEO, PT. Indonesian Cloud
11.45
Maximizing Telecom Operator Networks with SaaS
- What are the key business drivers for Cloud/SaaS?
- How can telecom operators leverage on SDP as foundation for SasS offering to compete against global internet players?
- How can operator leverage their networks to the cloud towards new revenue streams?
12.15
Cloud Thought Leadership Discussion : The Impact of Cloud Computing and Other IT Innovations on Enterprise Computing in the Next Five Years
- How will social computing and the widespread adoption of principles of SOA affect IT and business organizations decisions for next generation of applications?
- What are the impacts of next generation application engineering and delivery have on a company‟s infrastructure, skills and technologies required?
Moderator:
Alan Quayle, CEO, Alan Quayle Business & Service Development
Panelists
Teguh Prasetya, CEO, PT. Indonesian Cloud
12.45
Networking Luncheon & Exhibition Visit
2.00
Operator Presentation
Judi Achmadi, VP Service & Product Strategy, PT Telkom Indonesia
2.30
Future Internet Impacts on SDP Evolution – Towards Open APIs for Emerging Smart City Applications
- Smart Cities as Future Internet Show Case
- Smart City communication infrastructures requirements
- Towards seamless interconnection of humans and machines
- The Role of IP Multimedia Subsystem, Machine Type Communication, Evolved Packet Core and related Open APIs within emerging Smart City SDPs
- Showcase: Fraunhofer FOKUS FUSECO Playground
Prof. Dr. Thomas Magedanz, Director of NGNI Competence Center, Fraunhofer Institute FOKUS
3.30
Afternoon Refreshments & Exhibition Visit
4.00
Network APIs in OMA at glance
- OMA ARC Network APIs: What, Why, Who, Where?
- Network API Dimensions in OMA ARC
- OMA Network APIs and the Rest of the Industry
- OMA ARC Network API Current and Future Work
Liliana Dinale, Architecture Group Chairman, OMA
4.30
Market Focus Forum : Strategies to Deliver Revenue Generating VAS and Mobile Apps through IT Based SDP Infrastructure
- What are the best practices for the monetization of APIs through IP-based SDP infrastructure
- What are the tools available for the developer community to use IT-based APIs
- How will the future role of operators evolve from delivering consumers apps to enterprise mobility ecosystem
Moderator:
Alan Quayle, CEO, Alan Quayle Business & Service Development
Panelists
Judi Achmadi, VP Service & Product Strategy, PT Telkom Indonesia
Prof. Dr. Thomas Magedanz, Director of NGNI Competence Center, Fraunhofer Institute FOKUS
5.00
Close of Day 1 SDP Asia 2011 Conference
Day 2
9.10
Chairman’s Remarks
Alan Quayle, CEO, Alan Quayle Business & Service Development
9.15
Making Telecoms the Essential Spice of Every Business Ecosystem: The Slow Rise of APIs in Telecoms
- Review the status of operator API programs such as: Verizon, AT&T, SingTel, Telecom Italia, Telstra, VHA, Rogers, Telus, Aircel, etc.
- Provide independent context on the common boat operators find themselves in, with a growing albeit a little slower than expected business.
- Understand the Landscape of operator API programs
- Understand the reasons behind the slow take-up of APIs by third parties, e.g. operators continue to pay for the sins of the past, confusion on different operator approaches (developer pays, operator pays, operator store, any store), lack of an aggregated regional API from an operator, WAC confusion, OneAPI confusion / stagnation, dealing with customers who are not the operator’s customer, etc.
- Review the steps necessary to accelerate the API business beyond the “knee of the hockey stick.”
Alan Quayle, CEO, Alan Quayle Business & Service Development
9.45
Exploring the Business Rationale and Strategy for IMS Deployment in Emerging markets
- Rationale for investing in Quad-play architecture - Maximizing ARPU
- Finding Killer Applications for IMS - From cellular to VOIP fixed line operations
- One Number: One Phone: Leveraging IMS to become a Total Solution Provider
- IMS in the context of Broadband Wireless Access
- Opening gateways for converged services
- Regional case studies and success stories
Naveed Khan Leghari, Enterprise Program Manager (Office of Strategy Management), Mobilink
10.15
M2M Service Delivery Platforms
Reserved for Sponsor
10.45 Morning Refreshments cum Exhibition Visit
11.15
Harnessing SDP as Enabler for New Businesses & Revenue Streams
11.45
Business Focus Panel Discussion - Capitalizing on the Opportunities in Emerging Markets to move into Vertical Markets and Compete with Over-The-Top (OTT) players
- How to increase revenues on high subscriber base with low ARPU in emerging markets?
- How can operators move to NGN and implement new services via SDP?
12.15
Networking Luncheon & Exhibition Visit
2.00
Operator Presentation - Business Transformation with SDP
Mario Domingo, Head of Product Design and Creation, Globe Telecom
2.30
Broadband Evolution towards LTE/4G
Christian Daignealt, CTO, CSL*
3.00
Operator Presentation - Implementing a Next Generation Service Delivery Platform
- How to successfully integrate an SDP into the existing network
- What are the challenges faced and services launched over the SDP
- What are the future implications and strategies moving forward?
3.30
Afternoon Refreshments & Exhibition Visit
Combined Opening Plenary Keynotes
4.00
Role for Operators in the Feature Phone Market to Deliver Next Generation Mobile VAS
- Evolution of traditional Mobile VAS to next generation VAS
- Ecosystem that is needed for next generation mobile VAS
- Why are feature phones still relevant for consideration?
- What business models can operators adopt to take advantage of the VAS opportunity
Amrish Kacker, Partner, Analysys Mason
4.30
The Way Forward - Partnership & Alliances : Harnessing Win-Win Partnerships to Gain Market Share & Revenue Maximization with Creative, Innovative Consumer-Centric Services
- How do you select who to partner across the eco-system from :
- network services platform
- device manufacturers
- content owners/application developers
- How should one structure the partnership/alliance towards market differentiation against competitors?
- How can each value chain player collaborate to be first in the market with creativity and innovation esp when working with different telecom operators?
- What are the pitfalls to avoid & challenges faced in this dynamic, ever-evolving digital multimedia era?
- Are there any success case studies in US and Europe to be learnt by Asian industry players?
Moderator:
Alan Quayle, CEO, Alan Quayle Business & Service Development
Panelists
Amrish Kacker, Partner, Analysys Mason
Shrikant Shenwai, CEO, Wireless Broadband Alliance (WBA)
5.00
Close of Conference
Pre Conference Workshop
Towards Smart City Service Delivery and Control Platforms – Putting SDP, IMS, MTC, EPC into context
Led by
Prof. Dr. Thomas Magedanz, Director of NGNI Competence Center, Fraunhofer Institute FOKUS
Registration will start from 9am onwards. Workshop will start promptly at 9.30 am and end at 5pm. There will be morning and afternoon refreshments of half hour and an hour and a half lunch break for all participants.
Workshop overview
The telecommunication infrastructure is constantly changing due to technological progress and changing application demands. This workshop will reflect the recent platform developments in the field of fixed and mobile Next Generation Networks (NGNs) towards a future internet environment, which should enable emerging smart city applications. In this regard the workshop will look on the convergence of network and service concepts and the related evolution of NGN standards and Service Delivery Platform (SDP) APIs and put them into a common context. Finally, service examples will be given by looking at the Fraunhofer FOKUS FUSECO Playground and the related testbed toolkits, which are deployed a various international network operator labs for early prototyping of innovative smart city applications.
Workshop Objectives
Participants will obtain a comprehensive overview of existing and upcoming fixed and mobile network signaling and service control platforms, such as IN, SIP, Diameter, IMS, RCS, LTE, EPC, VoLTE, MTC, M2M, SDPs, GSM ONE, OMA NGSI, WAC, Open flow, network virtualisation, cloud technologies, etc. The experienced trainer will based on his deep technical knowhow and didactical skills explain the motivations, principles, architectures, as well as applications of each of the key technologies and will set them into an overall context. The audience will understand the evolution and convergence of networks to seamless service environments and come to know the changing value chain of world of interconnected things and people.
Target Audience
The workshop is targeted for managers, sales persons as well as engineers from network operators, equipment providers and application developers, who need to refresh their knowhow and / or are new to the field of converging networks.
Workshop Agenda
- Introduction of Presenter and Participants
- Smart Cities - Towards total convergence of network and service infrastructures into open data environments
Morning Refreshments
- Unification of (Rich) Communication Services - IP Multimedia Subsystem (IMS)
- Unification of Service Access across mobile networks - Evolved Packet Core (EPC)
Networking Lunch
- Unification of Machine to Machine Applications - Machine Type Communication (MTC)
- Towards a common Future Internet / Smart City SDP infrastructure based on IMS, MTC, EPC, and related Service APIs
Afternoon Refreshments
End of Workshop
About Your Workshop Leader
 Prof. Dr. Thomas Magedanz
Director of NGNI Competence Center
Fraunhofer Institute FOKUS
Thomas Magedanz (PhD) is full professor in the electrical engineering and computer sciences faculty at the Technische Universität Berlin, Germany, leading the chair for next generation networks (www.av.tu-berlin.de) since 2003. In addition, he is director of the next generation network infrastructure competence center of the Fraunhofer Institute FOKUS (www.fokus.fraunhofer.de/go/ngni). Since more than 20 years Prof. Magedanz is performing research on middleware and distributed service platforms for converging networks, fixed and mobile next generation networks and the future internet, leading to the development of service oriented technology test beds and related open source tools. The most popular ones include the Open Source IMS Core (www.openimscore.org) and the Open IMS Playground (www.open-ims.org) established in 2004. In 2007 he opened the new Open SOA Telco Playground (www.opensoaplayground.org) for IMS/Web2.0/SOA service prototyping on top of NGNs and legacy circuit switched telecom networks. In spring 2010, he opened the Future Seamless Communication Playground (www.FUSECO-playground.org) based on the new FOKUS Open Evolved Packet Core software toolkit (www.OpenEPC.net) in order to enable applied research on IP core network evolution and seamless mobility support in multi access wireless network environments. In 2011, he entered with his team also into the machine 2 machine (M2M) communications domain by developing the Open Machine Type Communications software toolkit (www.openMTC.org). In addition to all this, Prof. Magedanz is investigating the evolution of Next Generation Networks towards the Future Internet (NGN2FI.org). Currently he is investigating the provision of a flexible ICT infrastructure for emerging Smart Cities. In the course of his research activities he published more than 250 technical papers/articles. In addition, Prof Magedanz is senior member of the IEEE, and editorial board member of several journals.
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