08.30
Registration & Coffee
08.50
Welcome & Speed Networking
Aileen Vitug, Conference Producer, Informa Telecoms & Media
08.55 Chairman’s Opening Remarks
Tony Poulos, BSS Evangelist, TM Forum
09.00
Keynote: CXO Roundtable
- What SDPs worked for your country, why and how to adapt?
- Where is the real money to be gained? Enterprise or consumer markets?
- The controversy surrounding application stores
- Interaction between SDP and Web 2.0, how to build sustainable and worthwhile businesses from this?
- Service Platform principles for LTE and EPC Concepts, Architectures, Protocols and Applications
- Standardisation across the industry
Dumindra Ratnayake , CEO, Etisalat Lanka
Judi Achmadi, SDP Project Leader, PT. Telekomunikasi Indonesia, Tbk (TELKOM)
09.45
Balancing the demands of SDP and Consumer Application Deployment
- Lessons learned on managing the tension between the needs of the CTO (horizontal architecture) and the CMO (rapid TTM of revenue share 3PP applications)
- Experiences on the advantages of deploying consumer applications designed to leverage SDP architecture
- New architectures for abstracting SDP capabilities to the long tail of cloud based applications (HTML5)
- Adding subscriber oAuth engines to the SDP model
Claes Cegrell, Strategic Product Manager SDP, Ericsson
Antony Beswick, Solutions Product Manager Consumer Applications, Ericsson
10.30
Questions and Discussion Followed by Morning Refreshments
| Justifying the SDP Business Case |
11.15
How to build an SDP business case?
- Evaluating the project viability
- What are the challenges and problems that SDP tries to solve?
- Ensuring lower CAPEX and OPEX
- Achieving optimum price and performance
- Accelerating ROI from applications and services
Thatha Rao, VP Network Planning, PT Bakrie Telecom
11.45
Developing an SDP strategy than can be adopted gradually
- Taking a phased approach to end-to-end SDP deployment
- How to exploit SOA design principles and BPM to achieve speed and flexibility in deployment
- Fitting with the mobile and broadband infrastructure strategies
Bharat Alva, Head Online & Applications Technology Team, Optus Singtel , Australia
12.15
Questions and Discussion Followed by Networking Lunch
| Optimizing Operator Assets for New Revenue Generation |
14.00
Operator showcase: Successful implementations in Small, Medium and Large Operations
- Realistic deliverables and key learning
- Increasing VAS revenue
- Converging multimedia services across networks and terminals
- Lean operation and ways to maximize ROI
Clark Lam, Director, Consumer Products - Social and Multimedia Services , SINGTEL, Singapore
Tejasvi Bishnoi,Assistant Vice President ( VAS –IT ),Idea Cellular
Teguh Prasetya, Group Head VAS Marketing, PT Indosat
Qauser Zaman, VAS Manager, Banglalink,Orascom ( Bangladesh)
14.45
Monetizing SDP through Revenue Generation Models that worked
- Increasing ARPU
- Personalization and targeted promotions
- Intelligent promotions and campaigns
- Unified customer care for SDP
- Real-time charging and revenue assurance for Voice and VAS
- New services creation for driving profitability
Teguh Prasetya, Group Head VAS Marketing, PT Indosat
15.15
Case Study: Mobile Advertising/ Mobile VAS using SDP
- Understanding the business model and options available
- Increasing effectiveness of mobile advertising through personalization
- Driving up-sell and cross-sell opportunities to increase ROI
Qauser Zaman, VAS Manager, Banglalink,Orascom ( Bangladesh)
15.45
Questions and Discussion Followed by Afternoon Refreshments
16.15
Enhancing SDP Capabilities thru Common Subscriber Profile
- What is Common Subscriber Profile?
- Converging Core and IT Infrastructure to improve service delivery
- Improve targeted campaign and promotions across the SDP touch points
- Unified subscriber profile for common service enablers.
- Improving SDP’s revenue generation capabilities
Roland Lim Soon Lee, IS/IT Lead, Technology Strategy, DiGi Telecommunications Sdn Bhd
| Design, Implementation and Integration Challenges |
16.45
Understanding the Service Delivery Framework Evolution
- Defining operators objectives and requirements
- Determining the strategic orientation of an operator
- Examining the key features of an SDF
- Ensuring that the SDF supports the complete lifecycle of a service
- Following the SOA approach for creating applications
Reinhard Kniebeiss, Mobile Portal Specialist, Qatar Telecom, Qatar
17.15
Solving integration problems
- How to create common standards to ensure interoperability
- Impact of open source products and ways to incorporate it
- Working with single vs multiple vendor
- Selecting the right architecture
Judi Achmadi, SDP Project Leader, PT. Telekomunikasi Indonesia, Tbk (TELKOM)
17.45
Questions and Discussion
18.00
Networking Cocktail
Delegates and speakers are invited to unwind at our cocktail reception and mingle with prospective new partners.
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