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Marketing Partner |
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| Day 1 – Tuesday, 27 October 2009 |
8.00
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Registration
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| 9.00 |
Welcome & Speed Networking Session
Adrena Chia
Conference Research Director, Asia
Informa Telecoms & Media, Singapore |
| 9.15 |
Chairman’s Welcome Address
Alan Quayle
CEO
Alan Quayle Business and Service Development, USA |
| Monetizing SDP, Convergence & Next Generation Services |
| 9.20 |
SDP Evolution: Revolution, Convolution,
Amalgamation or Elimination?
- Examining the impact the confluence of several critical
technologies / developments have on the SDP such as:
cloud computing / managed services; and open initiatives
such as Joint Innovation Labs, GSMA’s OneAPI,
OMTP’s BONDI, and OSGi (Open Services Gateway
initiative)
- Reviewing key trends in operators’ requirements
and their competitive environment as web and telco
converge on the handset
- Outlining a view on the current and likely future
evolution of the SDP: will it change, get more complex,
will silos finally consolidate, or will it simply go
away?
Alan Quayle
CEO
Alan Quayle Business and Service Development, USA |
| 9.50 |
The Evolution of the SDP in the Converged
Environment
- What is required at the IT level to unlock
the full potential of convergence?
- How can SDP/SOA
enable operators to address the operational and commercial
phases of Convergence
- How will the SDP deploy converged
services?
- Why convergence is stuck and how SOA can
help?
- How is SOA going to break down line-of-business
silos and achieve IT convergence?
Ty Wang
Senior Director, Product Marketing
Oracle Communications, USA |
| 10.20 |
SDP Implementation Challenges
- Defining
SDP in the center of traditional infrastructures
- SDP,
IMS synchronized-solution
- Key Success implementation
factors
Syamsuryana
R&D Center
PT TELKOM, Indonesia |
| 10.50 |
Morning Refreshments Sponsored by  |
| 11.30 |
Opening Communication Networks to Third-Party
Service Revenues
- How to evolve from Traditional Model
to Open Collaborative Model
- How to exploit Third Party
to expand addressable market
- Telecom Italia experiences
on service exposure
Andrea
Demaria
Project Manager - Service Layer & Messaging Innovation
Telecom Italia, Italy
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| 12.00 |
Examining the Changing Business
Drivers for SDP & Ensuring Rapid Return on Investment
- When does an SDP deployment make business sense?
- What are the key metrics to track SDP deployment
performance?
- What is the key to achieve rapid and low-cost deployment
of SDP?
- What can be done to minimize the risks of implementing
an SDP?
- How can you optimize the ROI of your
SDP implementation?
Alan
Quayle
CEO
Alan Quayle Business and Service Development, USA
Clark
Lam
Director of Service Platforms in Consumer Products
SingTel, Singapore |
| 12.30 |
Networking Luncheon for Speakers & Delegates
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| 2.00 |
Building A Future-Proof SDP Architecture
- How
should operators integrate their business with operational
processes
- How to provide a full service lifecycle support – including
requirement identification, design, development, deployment,
management, SLA enforcement
- How to adopt standard frameworks
for developing and deploying additional enablers
- How
to ensure standards comply to support the potential
transfer of enablers across application servers
Tony Poulos
Sector Head, Revenue Management
TM Forum, Singapore |
| 2.30 |
Monetize Services, Control Cost, Empower
Partners
The SDP must capitalize on open standards to
enable Service Providers to truly unleash the power
of Web 2.0 and itís
developer community. Network assets have to be monetized
and the apps store phenomenon addressed. Drawing upon
HP’s long heritage in delivering
industry leading SDP solutions, our customers experiences
of the market and our latest ground breaking developments
this presentation will appeal to service providers that
are:
- Interested in providing
personal, community and enterprise service innovation
- Keen
to take advantage of the two-sided business model
- Want
to attract the best developers and content providers
to their network
- Ready to monetize their network assets
Miguel Carrero
Director, WW Applications & Emerging Businesses
Hewlett-Packard, USA |
| 3.00 |
Reclaiming The Control Of The Customer
Experience : A Distinctly Unique Approach For Operators
To Manage The Third Party Application Life-Cycle Linking
Usage, Quality and Revenue
- How important is real time
visibility into transaction success?
- How can we detect
issues and share the relevant information with our
partners?
- How can we enforce an early detection of fraud
and integrity risks?
- What role will policy management
play?
Vadim Rosenberg
Vice President, Global Telecommunications
CA Inc, USA |
| 3.30 |
Afternoon Refreshments Sponsored by |
| 4.00 |
Experiences In The Evolution Of IN Network
And Services Towards NGN
- What SDP means for IN services?
- What could SDP be
for NGIN services?
- What could SDP be for NGN/IMS services?
- How could
SOA and SDP be related with each other?
Dr. Jan-Bon Chen
Researcher
Chunghwa Telecom, Taiwan |
| 4.30 |
Next Generation SDP Architecture:
SDP-IMS Integration With SOA
- What is meant by next generation SDP? Why
is SOA important?
- Do SDP and IMS compete or complement?
- If a SDP is deployed, how does that impact how IMS
is deployed?
- How have SDP and IMS evolved over the years?
- What are the new services and business opportunities enabled
by SDP and IMS?
- How will IMS, SOA and next generation SDP evolve
over the next 3 years?
Moderator:
Alan Quayle
CEO
Alan Quayle Business and Service Development, USA
Panelists:
Ty Wang
Senior Director, Product Marketing
Oracle Communications, USA
Syamsuryana
R&D Center
PT TELKOM, Indonesia
Dr. Jan-Bon Chen
Researcher
Chunghwa Telecom, Taiwan |
| 5.00 |
Chairman’s Remarks & Close
of Day 1
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| Day
1 Refeshment Break Sponsor |
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