Chairman’s Welcome Address

Sridhar T Pai

CEO

Implementing Unified Customer Profile – The Essence of SDP

In this customer centric market, information about your customer at the time of interaction becomes vital for survival. Unified user profile (UUP) is essential to deliver personalized services at every customer touch points. A SDP without UUP will be a major setback for any operator in telecom looking for accelerating Value added Service revenue. The challenge lies everywhere right from creation, management and usage of UUP.

• Profitably accelerate service realization – Key player in reducing “Time to market” for new services
• Infusing Business Intelligence and Personalization to SDP Services
• Separation of Service Logic from subscriber information – Meet the challenge of Simplify Complex Integrations
• Real Time Essence – Low Latency, High Volume Real time Transactions

Krishna N Basudevan
General Manager – Information Technology
Aircel Ltd, India

The Importance of ”Inside Out” and “Outside In” Strategies and Related Toolkits for SOA-based Service Delivery Platforms Above NGN And NGMN

• Web/Telco Convergence driving open API and SOA adoption
• Outlining a generic Open SOA SDP above legacy, NGN and NGMN environments
• Inside out (IO): Offering telco APIs to web service providers
• Outside in (OI): Incorporating web APIs in Telco service offers
• The role of Policy based Service Brokers for supporting IO and OI
• The importance of low cost operator testbeds to gain early IO/OI experiences
• Experiences from the FOKUS Open SOA Telco Playground and related operator testbed deployments

Prof. Dr. Thomas Magedanz
Head of NGN Division
Fraunhofer Institute FOKUS, Germany

Delivering Integrated IMS Solutions With Service Delivery Platform

• What is the role of Service Delivery Platforms in enabling the converged IMS Services Layer?
• How to better monetize network assets through exposure of IMS enablers to third parties
• How to maximize profitability of IMS solutions with converged Web-IMS services
• What benefits can operators realize from IMS-enabling existing services, as well as new services such as App Stores?
• Scenarios of IMS-enablement of Web 2.0 and App Store solutions

Ken Lee
Director of WW Product Marketing, Service Delivery Products,
Communications Global Business Unit
Oracle Corp, USA

Addressing The Key Challenges For Telecom Operators & Service Providers In The New Communication Eco-System

• What are the key challenges for the Operators and how can an SDP help
• What platform architecture is best suited to support real-time telecom services
• How to lower costs, shorten time to revenue and increase flexibility for new service creation
• What capabilities are required to meet the need for real-time charging and revenue assurance for Voice and VAS

Bob Drummond
GM, Asia-Pacific & VP Professional Services
OpenCloud, UK

Evaluating The Commercial Benefits Of Using Open Source Products Within Your Service Delivery Architecture

• What is the impact of open source on service delivery platform
• How can vendors and operators respond to working with open source?
• How to create common standards to ensure interoperability between different SDPs
• What are the challenges of providing an open API with your SDP?
• How to incorporate open source products into your IT strategy to increase flexibility and drive down costs?

Moderator:

Sridhar T Pai

CEO

Tonse Telecom , India

Panelists:

Chia Wai Kong

Lead Architect, Communications & Media Solutions, Asia Pacific

HP , Singapore

Prof. Dr. Thomas Magedanz
Head of NGN Division
Fraunhofer Institute FOKUS, Germany

The OMTP BONDI Initiative

• What is Bondi?
• hat will it do for Telco Ecosystem Stakeholders?
• How does it relate to SDP?

Alex Ibasco
Group Head, Strategic Business Development
Smart Communication, Philippines

GSMA One API & Embedded Mobile Initiative

New developments in its Embedded Mobile Initiative, including work to establish standard design guidelines for embedded mobile applications and the kick-off of a competition to drive development in the embedded mobile market. The goal of the Embedded Mobile programme is to foster new business opportunities by bringing the benefits of continuous mobile connectivity to embedded devices in the clean energy, education, healthcare, transport, consumer electronics and smart utilities sectors. The GSMA expects to make these design guidelines available in November. To further promote the development of the embedded mobile market, the GSMA has kicked off a competition whose goal is to identify best-in-class embedded modules across a number of categories, as well as mobile service applications.

Jaikishan Rajaraman*
Senior Director, Services
GSMA, Singapore

Pre-Integrated SDP Components And Their Role In Shortening SDP Deployment Cycle

• Current SDP strategy focuses on moving away from silo based applications to framework based service creation and deployment environment with network side adaptation. This enables an open and standards based application development
• Commercial SDP frameworks leave a lot to be implemented before real applications can be put to production in a service provider environment
• Pre-integrated SDP components in network and OSS/BSS areas can significantly reduce time to market and help in rapid monetization

S. Jeyaprakash

Head - NGN Applications

Cognizant, India

Afternoon Refreshments

SDP Drivers In High-Growth Low-ARPU Indian Cellular Market

• VAS suite getting unified beyond Rating / Charging / Billing areas
• Single-complete view of Subscriber Profiling
• Precision targeting / context-sensitive-Push for increased Stickiness

Sridhar T Pai
CEO
Tonse Telecom, India

Operators-Developers Dialogue : Creating A Killer Application Development Environment with SDP – Driving The Customer Experience And Adopting Open Innovation Models

• How can operators create an attractive application development environment for third party developers?
• What are the unique enablers they can offer in the short and long term?
• How do they see the collaborative ecosystems being structured? For example, should they partner with other operator and equipment providers' development communities?
• How can SDP provide a unified network service creation and service exposure infrastructure for new and innovative services?
• How do they intend to monetize the applications created by third parties?

Moderator:
Alan Quayle
CEO
Alan Quayle Business and Service Development, USA

Panelists:
Varun Arora
CEO
Home Camera, Singapore

Alex Ibasco
Group Head, Strategic Business Development
Smart Communication, Philippines

Emillie Guldner
Business Development & Sales Asia Pacific
Mobile Distillery, Singapore