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Marketing Partner |
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| Post-conference
workshop • Thursday,
29 October 2009 |
Application Stores, Developer
Communities, Content, Games and Widgets: Strategic
Market Review and Operator Opportunity / Risk Analysis Led By: Alan Quayle, CEO, Alan Quayle
Business and Service Development |
 About Your Workshop Leader
Alan Quayle
has 19 years experience in the telecommunication industry,
focused on developing profitable new businesses in
service providers, suppliers and
consultancies. He consults extensively around the
world on Web/Voice/Telco 2.0, web/telco convergence,
SDP (Service Delivery Platform), CDM (Content Delivery
Management), and ODP (On-Device Portal – now
called App Stores) with operators such as AT&T,
Deutsche Telekom, Etislat, M1, O2, Swisscom, T-Mobile,
Telefonica, Verizon and Vodafone; and suppliers such as
Adobe, Alcatel-Lucent, Oracle, Ericsson, Huawei,
Motorola, Nokia Siemens Networks and many start-ups. |
Workshop Summary & Objectives
The devices at the end of operator’s networks are
now at the fore-front of the convergence of web and telco.
Once upon a time those devices were controlled by
the operator, today those devices are becoming increasingly
open; enabling most of an operator’s value added
services to be bypassed, including voice! This
workshop will provide an independent review of the technologies;
operator initiatives, e.g. Vodafone, Verizon, China Mobile
and Softbank’s Joint Innovation Labs;
operator successes / failures; review the bypass threat;
and evaluate opportunities created by the convergence
of web and telco. The objective is to provide a factbased
and quantified view of the emerging threats/opportunities
and provide attendees with an action plan on how to respond. |
| Workshop
Agenda |
| 9.00 |
Registration |
| 9.30 |
Market Landscape : Review The ‘Open’ Initiatives
And Their Business Opportunities & Impact
- Joint
Innovation Labs (Vodafone, Verizon, China Mobile
and Softbank) – can a market of 1 billion customers
ever be wrong?
- GSMA’s OneAPI (Network API specification
based upon ParlayX) –
will customers / application developers pay?
- OMTP's
(Open Mobile Terminal Platform) BONDI (handset based
API)
- will this enable operator bypass?
- LiMo (Linux Mobile)
and Android - true open source versus a proprietary
java virtual machine
- Web-centric initiatives such
as OpenAjax Alliance and W3C widgets - converging
web and telco on the device
- Consumer electronics and
OS platforms and strategies (e.g. Nokia Ovi, Apple
App Store, etc) and the rise of internet retailers
(e.g. Amazon.com – Kindle is just their first
step!)
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| 11.00 |
Morning Refreshments |
| 11.30 |
Updates & Analysis On Telecom
Operator Activities And Initiatives
- O2 Litmus (open co-development
community)
- Orange Partner (leading example of a traditional
operator developer
community)
- Telus’s success with OneAPI versus
Three Australia’s challenges
- Cricket’s
MyHomeStore (widgets for all phones – the
re-emergence
of the ODP)
- Telenor’s CPA (Content Provider
Access) and Playground – the
impact
of a common API across all operators within a country
- Verizon
AppZone – aggregating content through a
single Storefront
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| 12.30 |
Networking Lunch |
| 1.45 |
Quantifying the Opportunities and Threats
- Reviewing
and quantifying the success of the consumer electronics
(e.g. Apple and Nokia) and operating system (e.g. Andoird
and
Microsoft) app stores versus the existing $31B mobile
content market
~ What are the key learning points for operators
~ What should / should not be copied?
- Within the app
stores what are the opportunities and emerging bypass
threats to the core revenue streams of voice and
messaging?
- What is the revenue and margin potential?
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| 3.15 |
Afternoon Refreshments |
| 3.45 |
Moving Forward: Strategies & Action
Plans
- Do operators really need developer communities
or is content ingestion enough?
- What should an integrated
storefront strategy look like?
- What are an operator’s
differentiators?
- Why should customer relationship
management be part of that strategy?
- Why will customers
use an operator’s storefront?
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| 4.45 |
Close of Workshop |
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| Day
1 Refeshment Break Sponsor |
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